Palmer House is a website template studio creating design-forward, high-converting websites for photographers. The brand is built on the idea that templates can feel as elevated as custom work, balancing strategic structure with refined aesthetics and full creative control.
Editorial-inspired layouts and fashion-adjacent imagery position Palmer House as an aspirational lifestyle brand for nontraditional business owners drawn to simplicity, beauty, and intentional living. The visual language emphasizes a feminine perspective on luxury and success, bringing a curated sensibility to a space that often leans coldly functional and tech-heavy.
Social media, particularly Instagram, is central to the brand’s top-of-funnel strategy. The feed is treated as an editorial platform, with careful attention to tone, composition, and pacing to create a cohesive, intentional experience. Content blends template previews with lifestyle imagery, using light, texture, and negative space to express a distinct point of view on modern creative work.
This direction extends into the website, where a minimal, image-led approach supports both storytelling and conversion. Large-scale mockups, restrained typography, and considered spacing mirror the tone established on social, creating a seamless connection between platforms.
Positioning a digital product shop as a premium lifestyle brand through elegant social media content design
Photoshop
After Effects
Instagram
Showit
Tools
ROLE:
Palmer House
Client:
Brand
Branding
Social Media
Web Design
My Role
Instagram Reels
Please note, some reels were made in-app and were not able to be downloaded with music or without a watermark. You can see all of the original content at the following link. I made all of the posts on this account.
Resource Series
While creating, I was mindful of ensuring all content would look cohesive on the grid. I made sure to use similar, complimentary tones and to vary each posts layout and text content. I used a tool called Planoly to preview the grid before posting.
E-Commerce Website
Please note, some reels were made in-app and were not able to be downloaded with music or without a watermark. You can see all of the original content at the following link. I made all of the posts on this account.
